Live Gamer Integrates SupersonicAds to Power International Virtual Currency Monetization Through Targeted Offers and Brand Engagement
Live Gamer, the premiere total commerce solution for interactive entertainment, and SupersonicAds, the dominant international leader in virtual currency monetization, today announced that SupersonicAds has been integrated into the Live Gamer platform. Through the deal, Live Gamer will leverage SupersonicAds’ relationships with brand advertisers throughout Europe and Latin America, allowing end-users to earn virtual currency by completing targeted offers and engaging with leading brands.
SupersoncAds’ customizable, plug-and-play payment platform allows publishers to maximize their average CPMs and improve user experience by giving them more of what they want — virtual currency. Additionally, brands gain greater visibility among a highly targeted audience across social networks and online games.
“We chose SupersonicAds based on their relationships with local advertisers in Europe and Latin America, high emphasis on end-user experience and ability to increase revenue due to ever increasing demand for virtual currency,” said Nima Pourshasb, Vice President Corporate Development at Live Gamer. “By partnering with key players such as SupersonicAds, Live Gamer is able to offer a truly best of breed platform for powering and managing virtual economies for enterprise-grade customers.”
“As provider of the most advanced and comprehensive virtual economy platform available to gaming and online media publishers, Live Gamer offers our advertisers extensive reach to a highly relevant audience — exactly what brands and advertisers are looking for online,” said Gil Shoham, CEO at SupersonicAds.
About Live Gamer:
Live Gamer provides a total commerce solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer provides an advanced offering that goes beyond billing to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer’s technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Acclaim, Funcom, NHN USA, Quepasa, Hangout Industries and Sony Online Entertainment, supporting over 80M users in 23 countries. For more information, visit www.livegamer.com or connect with us on Twitter (@livegamer), Facebook or MySpace.
SupersonicAds is the dominant international leader in virtual currency monetization for online games, virtual worlds and social networks. The company's customizable, plug and play payment platform gives consumers the opportunity to earn virtual currency for free by completing targeted offers, watching video branded ads, and engaging with leading brands. The platform provides complete transparency into every user, transaction and offer and visibility into the offer inventory. With the widest offer coverage in over 100 countries in Europe, Asia and Latin America, the company helps publishers achieve the industry's highest effective CPMs. The company is headquartered in London, UK, with satellite offices in the US and Israel. For more information, visit http://www.supersonicads.com.
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