Live Gamer, the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it has released a feature-rich upgrade to its flagship Elements e-commerce platform on FunGoPlay, a new virtual sports theme park with real-world connected gear for online and mobile platforms. The upgraded platform will include subscriptions and physical goods support, the fundamental revenue drivers for the new kids site.

FunGoPlay separates itself from all other virtual worlds with its connected real-world sports gear, encouraging kids to get outside and play to earn special in-game rewards. It will leverage the upgraded Live Gamer Elements platform to handle subscriptions and microtransactions as well as digital and physical bundles that include the purchasing of FunGoPlay's connected sports gear.

"FunGoPlay is pioneering virtual worlds for kids by connecting real offline play with virtual online play," said Andrew Schneider, President and Co-Founder of Live Gamer. "We're delighted to be able to provide a flexible technology platform to enable advanced business models that blends both virtual and physical goods, microtransactions and subscriptions."

"Live Gamer's Elements platform was the perfect solution to meet our vision of connecting sports play with an online world that provides rewards for physical activity," said Steven Lerner, CEO of FunGoPlay. "As kids increasingly grow up in a connected world, we have an opportunity to deliver a new form of entertainment that integrates a unique digital content platform with a traditional sports play pattern. Live Gamer has played an integral role in making this happen."

To learn more about Live Gamer’s enhanced Elements solution with complete subscription and physical goods support, visit http://livegamer.com/products/elements.
To learn more about FunGoPlay, visit www.fungoplay.com.

About Live Gamer

Live Gamer is the world’s first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 48 million users. Live Gamer’s technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, Electronic Arts, Take 2, Sony Online, Namco Networks, REAL Networks and THQ. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit www.livegamer.com.

About FunGoPlay

FunGoPlay is an online sports theme park and the first virtual world to bridge online and offline play through the use of connected sports gear. Conceptualized by industry veterans — including music industry pioneer and start-up expert Steven Lerner, children’s content development, TV distribution, merchandising and licensing veteran David Jacobs (Sesame Workshop/HIT Entertainment), and writer and franchise director of kids properties Fabian Nicieza (Batman, X-Men, Transformers, etc.) -- the site caters to the online gaming needs of today’s 6-11 year olds. FunGoPlay delivers customizable avatars, fun games, and a social community while rewarding active offline play.