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Live Gamer Boosts Customer Fraud Control with Kount

Live Gamer to add premium fraud control service to commerce solution for major game publishers, social networks and digital entertainment outlets

BOISE, IDAHO (March 14, 2010) -

Kount Inc., a global leader in card-not-present (CNP) fraud control, and Live Gamer, the global leader of total commerce solutions for online game publishers, social networks and digital entertainment companies announced a partnership to further enhance Live Gamer’s Elements™ platform with Kount’s fraud-fighting tools and technologies.

Kount is at the forefront of the most advanced fraud technologies and defeats sophisticated online crime, using a formidable array of tools including two patented technologies—device fingerprinting, and proxy piercing—along with Dynamic Scoring™, geolocation capabilities, and real-time data streams from websites across the globe.

The move to incorporate Kount into its Elements platform is part of Live Gamer’s ongoing focus to deliver best-of-class e-commerce solutions to publishers, developers and operators.

“We chose Kount based on its powerful fraud control offerings and its position as the most advanced fraud-fighting technology available today,” said Nima Pourshasb, Vice President Corporate Development at Live Gamer. “Through this partnership, Live Gamer continues to seamlessly deliver to its clients the best new technologies and services in the micro-transaction industry.”

“Live Gamer has always shown great commitment to fighting fraud in its market offerings for micro-transaction-based businesses,” said David Walker, Vice President of Sales for Kount. “Kount's fraud prevention service can help achieve significant results for Live Gamer’s customers”

About Kount

Kount® is the most advanced fraud fighting technology available today. Developed by Keynetics Inc. with online and catalog merchant needs in mind, Kount defends against both traditional and emerging fraud threats. Kount defeats sophisticated online crime, using a formidable array of tools including two patented technologies—device fingerprinting, and proxy piercing—along with Dynamic Scoring™, geolocation capabilities, and real-time data streams from websites across the globe.

Kount provides merchants with maximum risk management control and flexibility, while automating costly manual review processes to improve the bottom line. For more information about Kount, please visit www.kount.com.

About Live Gamer

Live Gamer is the global leader of total commerce solutions for micro-transaction-based businesses. Spanning online games, virtual worlds, and social networks, Live Gamer provides an advanced offering that goes beyond monetization to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, primary and secondary market management, fraud and security solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including Acclaim, Funcom, NHN USA, Quepasa, MEG Toys and Sony Online Entertainment, supporting over 65 million users in 23 countries.

Founded in 2007, the company is backed by $28 million in venture funding from Charles River Ventures, FirstMark Capital, Kodiak Venture Partners, Rustic Canyon Partners, Triple Point Capital and Venrock. Live Gamer is headquartered in New York with offices in Los Angeles and Palo Alto, CA and Seoul, Korea. For more information, visit www.livegamer.com.

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