Hollywood Unveils Armchair Revolutionary™ Website Allowing Individuals to Support Science and Technology Innovations through Social Gaming Platform

New Site Offers Crowd-sourced Social Activism, including Strategic Actions and 99-cent Contributions for Funding World-changing Social Projects

Armchair Revolutionary (ArmRev.Org) today launched the world’s first website that combines social gaming and social activism for supporting innovative science and technology projects (ArmRev.Org). The site is also the first to offer the public the opportunity to help micro-finance for-profit social ventures through its integration with leading virtual economy platform Live Gamer.

ArmRev.Org has integrated new third-party Web 2.0 technologies on a cloud computing platform, maximizing the capabilities of the public to engage in social activism. One key feature is dramatically reduced transaction costs, which until now have been cost prohibitive to micro-financing. For the same cost of downloading a tune on other sites, visitors can support pioneering technology research projects.

ArmRev.Org will be the platform for funding games-for-change, serious games, and alternative reality game projects developed by the Play4Change Lab — a collaboration between The Hollywood Hill, the largest social change membership organization in the entertainment industry, and USC’s Game Institute, the country’s number one university game lab.  The site will also be the platform for funding documentary film projects developed by The Hollywood Hill.

ArmRev.org’s virtual merchandise gallery enables users to purchase digital artwork for personalization of their public profile pages. The artwork - themed around science, technology, the future, and social change - is created by a worldwide community of professional illustrators, photographers, and animators exclusively for Armchair Revolutionary.

About the Projects

The site is launching with three ground-breaking projects. “Make Waves” is a video game incorporating sensors, simulation, and augmented reality for a social activism tool that aids ocean sustainability. “Hack Your Body” equips users for the fast-approaching Genomics Revolution, supporting the Personal Genome Project (led by Harvard Professor George Church), development of software for DNA analysis, and a commercial documentary film. “End of Darkness” brings users together to support three of the world’s leading energy and micro-financing organizations (E+Co, Grameen Foundation, Selco India) in launching the first publicly financed international clean energy company selling and servicing low-cost solar power kits to the world’s poor. The organization invites the world’s innovators to submit their projects for review and suitability for ArmRev.Org’s platform and model.

About Armchair Revolutionary

Armchair Revolutionary is a social gaming website that enables the public to support worldchanging science and technology projects. Armchair Revolutionary is a trademark of Armchair Revolutionary LLC. Armchair Revolutionary is a not-for-profit California LLC, wholly-owned by Social Change Innovators, a California 501(c)(3).

University of Southern California's Interactive Media Division rated number one by The Princeton Review in its 2010 annual college "best" lists.

About Live Gamer

Live Gamer provides a total commerce solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer provides an advanced offering that goes beyond billing to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer’s technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Acclaim, Funcom, NHN USA, Quepasa, Hangout Industries and Sony Online Entertainment, supporting over 80M users in 23 countries. www.livegamer.com