Live Gamer Integrates ClickandBuy for Transactions of Digital and Virtual Goods

Live Gamer Expands Payment Coverage in North America, Europe and Around the World

ClickandBuy, one of the leading global ePayment providers, (www.clickandbuy.com), and Live Gamer (www.livegamer.com), the premiere total commerce solution for interactive entertainment, today announced that ClickandBuy has been added the Live Gamer platform to provide world wide digital payments, allowing consumers to make purchases from more than 30 countries with over 120 currencies using 50 local and international payment methods.

ClickandBuy, an e-payment and billing company with an expertise in micro transactions, virtual worlds and MMO games, enables online merchants access to over 13 million ClickandBuy subscribers and hard to reach customers across Europe, North America and other international regions. ClickandBuy’s dynamic checkout allows online digital media shoppers to transact in their local currency using their preferred payment method. ClickandBuy’s comprehensive solution includes active fraud screening services, multi-currency conversion, chargeback management, collections services and award-winning customer service as an added-bonus for merchants.

With this deal, Live Gamer will add ClickandBuy’s global—payments platform to its fully featured, total commerce solution with multiple integration options for game operators. Live Gamer allows publishers to turn to a single partner - instead of many - to roll out secure micro-transaction-based marketplaces, drive ARPU (average revenue per user) and retention, improve conversion rates and boost core business metrics through advanced merchandising and analytics.

”Adding ClickandBuy to our extensive list of payment partners enables Live Gamer to provide the most extensive coverage of direct debit, and online money transfer (OMT) methods, in addition to credit payment methods in Europe and North America,” said Nima Pourshasb, Vice President, Corporate Development for Live Gamer. “Particularly across Europe, consumer payment culture is heavily in favour of direct debit for online purchases.

"Online Gaming companies turn to ClickandBuy as an alternative payments channel reaching new markets and consumers, while increasing revenue through an easy to use payments system that provides one click technology for consumers," said Michael Doron, VP Americas at ClickandBuy."We're excited to work with Live Gamer, a recognized leader in global virtual item-based business.

About Live Gamer

Live Gamer provides a total commerce solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer provides an advanced offering that goes beyond billing to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer’s technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Acclaim, Funcom, NHN USA, Quepasa, Hangout Industries and Sony Online Entertainment, supporting over 80M users in 23 countries. www.livegamer.com

About ClickandBuy

ClickandBuy is one of the leading payment services in the internet. Certified by McAfee and tested by Germany’s Technical Inspection and Testing Association (TÜV), this online payment system is used for internet purchases by over 13 million people. Having doubled its turnover generated by traders and end customers to € 922 million (TTV) in 2008, the ClickandBuy Group first crossed the billion euro threshold in 2009.

Over 16.000 online traders use ClickandBuy’s epayment system for their ecommerce, retail, online entertainment, and paid content & services billing, including Deutsche Telekom, Scout24 Group, Apple iTunes, Napster, Orange, msn, AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, McAfee, Panda, RTL, Playboy, Financial Times Deutschland, Foto.com, Deutsche Boerse Group, KPMG, Yamaha, Digital River, Redcoon, bonprix (Otto Group).

Founded in 1999, ClickandBuy represents over 10 years of experience and expertise in the e-payment market. The online payment system is operated by ClickandBuy International Ltd. in London. Since the merger on 1 April 2010 the ClickandBuy Group has been a wholly-owned subsidiary of the Deutsche Telekom AG. As an e-money institution licensed by the UK’s Financial Services Authority (FSA), ClickandBuy’s complete service includes 120 currencies and offers 50 national and international modes of payment throughout 31 countries.