March of Dimes® New York Division Collaborates With Live Gamer for Online Auction Fundraiser

Benefit for Babies Charity Auction Site Launches on May 3

WHAT:
March of Dimes New York Division to launch Benefit for Babies Charity Auction Site on May 3.

In collaboration with Live Gamer, March of Dimes New York Division will launch a Charity Auction site on Monday, May 3 to help raise funds to support the important work March of Dimes does to help give all babies a healthy start in life. Funds will go to support programs of research, advocacy, community service and education. The online auction runs for two consecutive weeks.

The project was conceived by the Division’s Volunteer Communications Committee and is a collaborative effort; supported by media partners, corporate sponsors, board members, and volunteers. WCBS Newsradio 880, New York Post, Theatermania.com, WCBS FM 101.1, fresh 102.7, WFAN, CBS 2, and Marquee Concerts are supporting the event with online, on-air and print promotion for the two-week run of the auction.

Featured items include meet and greets with Venus Williams, Joe Girardi, Vanessa Williams, tickets to American Idol 2010 Concert Tour, a signed Eli Manning football jersey, tickets to Broadway hit MEMPHIS, health experience package from Joy Bauer and many more. For more information visit www.benefitforbabies.org

WHEN:
Launch date: Monday, May 3, 2010

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com/ny or www.nacersano.org.

Live Gamer provides a total commerce solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer provides an advanced offering that goes beyond billing to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer’s technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Acclaim, Funcom, NHN USA, Quepasa, Hangout Industries and Sony Online Entertainment, supporting over 80M users in 23 countries. www.livegamer.com.